There are sports rivalries, and then there’s the Egg Bowl. The long-running series between SEC football squads at Ole Miss and Mississippi State, now in its 90th meeting, splits the state and even families right down the middle.

The rivalry goes back even further, though, before the universities first exchanged the Golden Egg in 1927. If you’re counting—and who isn’t?—Mississippi State holds the records for largest victory, 65-0, and longest win streak at 13 games, while Ole Miss gets overall bragging rights in the 63-44-6 series.

This year, both sides can notch a win as the Egg Bowl tradition returns to Thanksgiving for the first time since 2013. Stake your spot in Starkville for an extended holiday weekend of shopping, dining and recreation in Mississippi’s Golden Triangle region.

Shop Local on Black Friday
After the game is in the books, make it a long weekend and shop local during a city-wide Black Friday Bonanza, when customers can find discounts at local shops such as Giggleswick and the showroom of Aspen Bay Candles. On Sunday from 11 a.m. to 3 p.m., more than two dozen Main Street member shops, restaurants and cafés will open for Bulldog Brunch & Browse for visitors enjoying a long weekend in Bulldog country.

Fine & Farm-Fresh Dining
Tailgating at the Junction in front of Davis Wade Stadium is a high priority on Thanksgiving, but be sure to also experience Starkville’s inspired culinary hot spots. Grab brunch with fresh-baked artisan bagels, breads and spreads at City Bagel Café. Start the evening with a signature or traditional craft cocktail or throw back a round from a local brewery before diving into the farm-fresh dinner menu at The Guest Room. Don’t leave town without a ball of MSU’s famous Edam cheese, available at the MAFES Sales Store on campus.

Experience the Outdoors & More
Head to nearby West Point to play Mississippi’s newest golf course, Mossy Oak Golf Club, a Scottish links-style course designed by Gil Hanse. In Columbus, tour the first home of Pulitzer Prize-winning playwright Tennessee Williams of "A Streetcar Named Desire" and "Cat on a Hot Tin Roof" fame. Tour the John Grisham Room at MSU’s Mitchell Memorial Library for an inside look at the writings and achievements of the bestselling author, former Mississippi legislator and MSU alumnus. Nature lovers will enjoying birdwatching at Noxubee National Wildlife Refuge, a 48,000-acre resting and feeding area for migratory birds.